The Rise of Media Networks

The advertising landscape is undergoing a seismic shift, with over 200 media networks emerging in the retail space alone. From livestreams to interactive ads, these networks offer advertisers unprecedented opportunities to reach targeted audiences. However, the sheer variety and complexity of options can be overwhelming.

At Saya Agency, we specialize in helping businesses navigate this dynamic environment. In this blog, we’ll share 7 actionable tips to help you make the most of media networks, from data-driven strategies to emerging ad formats.

7 Tips for Navigating Media Networks

1. Unearth Data Gold

Not all media networks offer the same level of data granularity.

• Ask key questions: How recent is the data? What segmentation capabilities are available?
• Example: Walmart Connect emphasizes transparency and user control over privacy preferences.

Actionable Tip: Choose networks whose data aligns with your target audience and campaign goals.

2. Spend Wisely, Measure Ruthlessly

Avoid spreading your budget too thin.

• Test and learn: Allocate budget to a few promising networks and track KPIs like ROAS and brand lift.
• Optimize: Shift spending to top-performing networks and experiment with targeting and ad formats.

Actionable Tip: Use tools like Google Analytics to monitor performance and adjust strategies in real-time.

3. Integrate with Your Infrastructure

Seamless integration with your marketing stack is crucial.

• Evaluate APIs: Ensure the network integrates with your CRM, analytics platforms, and CDP.
• Example: Best Buy Ads offers APIs for automated campaign management and data synchronization.

Actionable Tip: Prioritize networks with flexible integration options and technical support.

4. Embrace Emerging Ad Formats

Innovative formats like livestreams and interactive ads can drive engagement.

• Align with audience habits: Choose formats that resonate with your target demographic.
• Invest in creative: Ensure your team or agency can produce high-quality assets for new formats.

Actionable Tip: Start small with pilot campaigns to test the effectiveness of emerging formats.

5. Look Beyond the Usual Suspects

Niche networks can offer highly targeted opportunities.

• Explore partnerships: Collaborate with networks that align with your audience, like Lowe’s One Roof Media for home improvement brands.
• Co-branded campaigns: Create unique marketing opportunities through joint loyalty programs or exclusive offers.

Actionable Tip: Research niche networks that cater to your industry or demographic.

6. Bridge Online with In-Person

In-store advertising is experiencing a resurgence.

• Leverage in-store data: Use technologies that track shopper behavior to create personalized offers.
• Integrate online and offline: Drive online traffic to physical stores with targeted in-store displays.

Actionable Tip: Partner with networks like Walmart Connect that bridge online and offline shopping experiences.

7. Test and Learn to Win

Continuous improvement is key to success.

• Listen to feedback: Refine ad copy, adjust bidding strategies, and re-evaluate your channel mix.
• Leverage AI: Use AI tools to optimize campaigns and build strategies faster.

Actionable Tip: Regularly review campaign performance and adapt based on data-driven insights.

Why Saya Agency?

Navigating the complex world of media networks requires expertise and strategy. At Saya Agency, we help businesses maximize their ROI by leveraging data-driven insights, innovative ad formats, and seamless integrations.

Ready to elevate your advertising strategy? Contact Saya Agency today to learn how we can help you succeed in the evolving media network landscape.