Google’s AI Overviews now appear in 46% of searches (Botify), while ChatGPT has become the #2 search tool in the US (SimilarWeb). For marketers, this means:
Discovery is fragmented (TikTok → Reddit → ChatGPT → Google)
AI answers replace clicks (40% fewer website visits for informational queries)
Video & forums fuel AI training (Reddit/YouTube data trains LLMs)
Warning: These will be obsolete by 2026:
Keyword stuffing
“Skyscraper” backlink farming
Ignoring video/audio content
AI search rewards early adopters who:
Structure content for both humans and LLMs
Participate in training grounds (Reddit/YouTube)
Own answers before competitors do
Need an AI-search edge? Book a free visibility audit with Saya’s SEO team.
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