At Saya Agency, we didn’t start this journey to be the biggest name in the room.
From day one, our mission has been to build something intentional, authentic, and deeply rooted in purpose. While many companies in the digital space chase scale at all costs, we’ve always believed in a different kind of success—one that’s measured by impact, not just headcount.
The business world is addicted to metrics like valuation, number of offices, and growth charts. But for us, it’s about meaning, not just momentum.
Early on, we found a kindred spirit in the book Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham. This wasn’t just another business book—it was a blueprint for the kind of company we were already striving to be.
Burlingham profiles businesses that made the conscious decision to prioritize greatness over growth. These are organizations that stayed private, held onto their soul, and thrived by sticking to their values—not chasing an IPO.
Their choice wasn’t just ethical—it was strategic. These brands became leaders in their fields by building cultures that people wanted to be part of.
The Soul of a Small Giant
Burlingham identified six defining traits of Small Giants—companies that win by doing business differently:
The Leader Factor:
Self-aware, grounded founders who knew why they were in business.
The Community Factor:
Deep roots in their local communities, actively giving back.
The Customer/Supplier Factor:
Relationships built on shared values, not just contracts.
The Employee Factor:
People-first cultures where employees felt invested and heard.
The Margin Factor:
Financial health driven by strong margins, not just revenue growth.
The Passion Factor:
Leaders who truly love what they do—and bring that energy to work every day.
At Saya, this list felt like a mirror. We’ve built this agency not just to succeed—but to mean something to our clients, our team, and ourselves.
In an industry that often celebrates size over soul, Small Giants prove that values can be a competitive advantage.
Growth isn’t the only measure of success.
At Saya Agency, we’ve seen firsthand how focusing on culture, craft, and community creates lasting impact. It’s not about resisting growth—it’s about being selective about how and why you grow.
We were honored to speak at the Small Giants Summit in Dallas, sharing our take on branding with fellow founders, creatives, and conscious leaders. For days, we were immersed in stories of purpose-driven entrepreneurship. It was more than a conference—it was a reminder that we’re part of something bigger.
One of the most powerful initiatives from the Small Giants community is the Small Giants Passport—a chance to visit other Small Giant companies, walk through their operations, and see how they bring their values to life. The transparency, collaboration, and mutual respect among these companies is unlike anything we’ve experienced elsewhere.
Being great instead of big doesn’t mean staying small. It means growing with integrity.
It means asking questions like:
How will this decision affect our team?
Does this expansion align with our values?
Are we building a business we’re proud to own?
Ready to take the next step in marketing?
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Los Angeles, CA 90036
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