Women Loved the Dogs (and Beckham): What Really Won the Super Ad Bowl
The Super Bowl may be football’s biggest night, but for 51 million women, it’s also the ultimate ad showdown. Here’s what worked—and what backfired.
Cracking the Middle East: How Brands Win in a Culturally Rich Region
Global strategies fall short in the Middle East. Here’s how to succeed with nuance, respect, and cultural intelligence.
