Driving Real Estate Awareness with Meta and TikTok Ads.
Liz Benichou Estates, a reputable realtor based in Malibu, aimed to increase awareness of Compass Real Estate listings in the competitive Southern California market. With a focus on luxury properties and unparalleled service, Liz Benichou Estates sought to leverage digital advertising to reach potential homebuyers and drive real estate awareness.
The Overview
Partnering with Saya Digital, Liz Benichou Estates developed a strategic plan to utilize Meta (formerly Facebook) and TikTok ads to target prospective homebuyers in the Malibu area and beyond. By leveraging the visual appeal and broad reach of these platforms, Liz Benichou Estates aimed to showcase Compass Real Estate listings and highlight the unique features of each property.
The Strategy
Thorough market research informed the development of captivating ad creatives tailored to each platform’s audience. From stunning property photos and virtual tours to informative videos highlighting neighborhood amenities, Liz Benichou Estates crafted engaging content designed to capture the attention of potential homebuyers and drive interest in Compass Real Estate listings.
A customized targeting strategy ensured that ads reached individuals actively searching for real estate in the Malibu area and surrounding regions. By leveraging advanced targeting options on Meta and TikTok, such as location-based targeting and demographic filters, Liz Benichou Estates maximized the impact of its ad spend and reached qualified leads.
Continuous monitoring and optimization of ad performance allowed for real-time adjustments to targeting parameters, messaging, and creative assets. By analyzing key metrics such as click-through rates and conversion rates, Liz Benichou Estates refined its campaigns to drive increased engagement and conversions, ultimately driving real estate awareness and generating leads for Compass Real Estate.
Driving Real Estate Awareness with Meta and TikTok Ads
Meta (formerly Facebook): Liz Benichou Estates launched visually stunning ad campaigns on Meta, showcasing Compass Real Estate listings to a highly targeted audience of potential homebuyers in the Malibu area and surrounding regions. With compelling ad creatives and strategic ad placement, Liz Benichou Estates effectively increased awareness of available properties and drove traffic to Compass Real Estate listings.
TikTok: Leveraging TikTok’s popularity and engagement, Liz Benichou Estates created dynamic video content featuring virtual property tours, neighborhood highlights, and insider tips for homebuyers. By tapping into TikTok’s vibrant community and utilizing popular hashtags and trends, Liz Benichou Estates expanded its reach and captured the attention of a younger, tech-savvy audience of potential homebuyers.
The Success
Overall, Liz Benichou Estates’ strategic use of Meta and TikTok ads proved highly effective in driving real estate awareness and generating leads for Compass Real Estate. By leveraging the visual appeal and broad reach of these platforms, Liz Benichou Estates successfully showcased Compass Real Estate listings to a targeted audience of potential homebuyers, ultimately driving increased engagement, inquiries, and conversions.
Increased Real Estate Awareness: By leveraging Meta and TikTok ads, Liz Benichou Estates effectively increased awareness of Compass Real Estate listings among potential homebuyers in the Malibu area and beyond, driving traffic to available properties and generating interest in the Compass brand.
Expanded Reach and Engagement: Through visually appealing ad creatives and engaging video content, Liz Benichou Estates expanded its reach on Meta and TikTok, capturing the attention of a diverse audience of potential homebuyers and driving increased engagement with Compass Real Estate listings.
Generated Leads and Inquiries: The strategic targeting and compelling ad creatives deployed by Liz Benichou Estates resulted in a significant increase in leads and inquiries for Compass Real Estate, ultimately driving business growth and success in the competitive Southern California real estate market.
Moving forward, Liz Benichou Estates remains committed to leveraging innovative digital marketing strategies to continue driving real estate awareness, generating leads, and delivering exceptional service to its clients in Malibu and beyond.
