Aera, the smart home home fragrance system with scents as sophisticated as the technology used to diffuse them, turned to MuteSix to help grow their Amazon business. Facing a range of complex challenges, Aera upgraded to MuteSix’s full Amazon account management to optimize their frontend and backend strategies for success.

MuteSix diversified the brand’s ads portfolio, tapping into all ad formats with a stricter segmentation strategy. With hyper organization now in-place across all ads, MuteSix was able to identify trends quicker, and establish tighter control over targeting and budgeting. This strategy included better organizing campaigns per match type by identifying keyword conversion and shopping behavior trends.