Driving Growth and Brand Awareness Across Multiple Channels.
Bella Canvas, a leading wholesale supplier of premium apparel, faced the challenge of expanding its market reach, launching a retail e-commerce store, and driving brand awareness during the COVID-19 pandemic. To address these challenges, Bella Canvas partnered with Saya Digital to develop and execute a comprehensive digital marketing strategy leveraging Meta, Google, LinkedIn, and TikTok ads.
The Overview
Collaborating with Saya Digital, Bella Canvas implemented a multi-faceted approach to achieve their objectives. This involved running Meta, Google, and LinkedIn ads to boost wholesale sales and launching TikTok and Meta ads to drive growth for their retail e-commerce store. Additionally, Bella Canvas focused on raising brand awareness for their sustainable cotton masks to support global efforts against COVID-19.
The Strategy
Wholesale Sales Campaigns: Bella Canvas targeted businesses and retailers through Google and LinkedIn ads to promote their wholesale offerings. Ads were optimized to highlight the quality and versatility of Bella Canvas products, enticing businesses to partner with them for their apparel needs.
Retail E-commerce Launch: To introduce Bella Canvas’ retail e-commerce store to consumers, TikTok and Meta ads were strategically deployed. Engaging video content showcased the brand’s diverse range of products, emphasizing comfort, style, and sustainability to appeal to potential retail customers.
Brand Awareness for Masks: Amidst the COVID-19 pandemic, Bella Canvas shifted its manufacturing focus to produce sustainable cotton masks. Meta ads were utilized to raise awareness of these masks, emphasizing their quality, comfort, and eco-friendly materials to encourage widespread adoption.
Audience Targeting and Optimization: Bella Canvas conducted thorough audience research to identify and target relevant demographics and interests across each platform. Continuous monitoring and optimization allowed for adjustments in targeting, messaging, and ad creative to maximize campaign effectiveness and ROI.
Driving Success for Bella Canvas
Increased Wholesale Sales: The Google and LinkedIn ads campaign effectively generated leads and increased wholesale sales for Bella Canvas. By targeting businesses in need of high-quality apparel, Bella Canvas expanded its wholesale customer base and strengthened partnerships with retailers.
Successful E-commerce Launch: TikTok and Meta ads played a pivotal role in driving traffic and sales to Bella Canvas’ retail e-commerce store. The engaging content and strategic placement helped Bella Canvas establish a presence in the competitive online retail market, driving growth and revenue.
Brand Awareness for Masks: Bella Canvas’ Meta ads campaign successfully raised awareness of their sustainable cotton masks, positioning the brand as a socially responsible company contributing to COVID-19 relief efforts. The campaign garnered positive attention and bolstered Bella Canvas’ reputation as a trusted brand.
Conclusion
In conclusion, Bella Canvas’ collaboration with Saya Digital on a multi-platform digital marketing campaign proved instrumental in driving growth, launching their retail e-commerce store, and raising brand awareness during the COVID-19 pandemic. By leveraging Meta, Google, LinkedIn, and TikTok ads effectively, Bella Canvas successfully achieved their objectives, expanding their market reach, and reinforcing their position as a leading supplier of premium apparel. Moving forward, Bella Canvas remains committed to leveraging digital marketing strategies to continue driving growth and making a positive impact in the apparel industry.
