Driving Upper Funnel Conversions with Digital Ads
Wild Fork Foods, a provider of high-quality meats and seafood, identified a need to increase brand awareness and drive upper funnel conversions to attract new customers and grow its subscriber base. Having previously focused primarily on lower funnel and remarketing efforts, Wild Fork Foods sought to reinvigorate its digital advertising strategy to reach a broader audience and drive engagement. Partnering with Saya Digital, Wild Fork Foods aimed to leverage Google Ads, Bing Ads, and Meta Ads to achieve these objectives.
The Overview
Collaborating with Saya Digital, Wild Fork Foods devised a comprehensive digital advertising strategy focused on driving upper funnel conversions through Google Ads, Bing Ads, and Meta Ads. By targeting prospective customers at various stages of the purchase journey, Wild Fork Foods aimed to increase brand visibility, attract new customers, and drive traffic to its online store and physical locations.
The Strategy
Audience Expansion and Awareness Campaigns: Saya Digital conducted audience research to identify potential customer segments that had not been effectively reached in previous campaigns. With this insight, Wild Fork Foods launched awareness campaigns on Google Ads, Bing Ads, and Meta Ads to introduce its brand to new audiences and increase overall brand awareness.
Engaging Ad Creative and Messaging: Compelling ad creatives were developed to showcase Wild Fork Foods’ premium products and highlight its unique selling propositions, such as quality, convenience, and variety. Clear and concise messaging emphasized the benefits of choosing Wild Fork Foods for fresh, high-quality meats and seafood.
Strategic Ad Placement and Optimization: Ads were strategically placed across Google Search, Bing Search, and Meta platforms to ensure maximum visibility among target audiences. Continuous monitoring and optimization of ad performance allowed for adjustments to targeting, bidding strategies, and ad creative to drive improved engagement and conversions.
Driving Success for Wild Fork Foods
Increased New Customer Acquisition: By expanding its reach and targeting new audience segments with awareness campaigns, Wild Fork Foods successfully increased new customer acquisition. These efforts led to a growing customer base and expanded market presence for the brand.
Growing Subscriber Base: Strategic upper funnel campaigns helped drive traffic to Wild Fork Foods’ website and encouraged visitors to sign up for meat delivery subscriptions. This resulted in a growing subscriber base, providing a steady stream of recurring revenue and establishing long-term customer relationships.
Boosted In-Store Traffic and Orders: In addition to online conversions, Wild Fork Foods’ digital advertising efforts drove increased foot traffic to its physical store locations. By effectively promoting store offers and specials through digital channels, Wild Fork Foods successfully encouraged customers to visit its brick-and-mortar locations and make purchases.
Conclusion
In conclusion, the collaborative efforts between Wild Fork Foods and Saya Digital resulted in a successful digital advertising campaign that drove upper funnel conversions, increased brand awareness, and facilitated growth across online and offline channels. By leveraging Google Ads, Bing Ads, and Meta Ads to reach new audiences and engage prospective customers, Wild Fork Foods achieved measurable results and established a strong foundation for continued success in the competitive food retail market.
